Customer relationship management goes beyond technology platforms to include strategy, data analysis, and business objectives. CRMs (Customer Relationship Management) allow the comprehensive management of sales, marketing and customer service, taking advantage of the massification of technology and the personalization of relationships. The use of CRM has grown considerably, with more than 62% of Spanish companies using a CRM to analyze information and commercial purposes.
Tag: sales
SECURITAS
With the aim of improving investigation times to attract potential clients, Securitas called on Zentricx to implement a digital tool.
Loyalty Programs: Why Are They Important?
Loyalty programs are strategies used by companies to maintain and increase their customer base by offering promotions and rewards. Customizing these programs is key to increasing customer engagement and generating higher revenue. Loyalty programs aim to retain customers, get to know them better and obtain greater benefits, offering competitive advantages, reducing loyalty costs, generating recommendations and allowing more effective campaigns. There are different types of loyalty programs, such as points, multi-brand, and tiered rewards.
Arcor
We develop a comprehensive platform (ArcorNet 2.0) designed to optimize communication circuits between ARCOR and its sales force.
Rouge Perfumeries
Zentricx decided to implement an augmented reality application called “Magic Mirror” as a solution, inside mirrors and tablets. In this application the client can test and purchase the selected makeup products.
