Customer relationship management goes beyond technology platforms to include strategy, data analysis, and business objectives. CRMs (Customer Relationship Management) allow the comprehensive management of sales, marketing and customer service, taking advantage of the massification of technology and the personalization of relationships. The use of CRM has grown considerably, with more than 62% of Spanish companies using a CRM to analyze information and commercial purposes.
Tag: crm
SECURITAS
With the aim of improving investigation times to attract potential clients, Securitas called on Zentricx to implement a digital tool.
Are there differences between a CRM and a CDP?
Both CRM and CDP technologies are valuable tools, but for different purposes. While CRMs focus on managing customer interactions, CDPs focus on collecting and understanding customer behavior data. The choice depends on the specific needs of each company and sales and service oriented roles can benefit more from a CRM, while customer management strategy oriented roles can take better advantage of a CDP. Ultimately, it's important to assess what kind of information is needed and how it will be used to make more informed business decisions and deliver personalized customer experiences.
Paraná Insurance
Paraná called us to develop a comprehensive service platform that would allow its current and potential clients in the agricultural sector to quote and contract insurance, with the differential focus on anti-hail insurance.
The objective of the project was to streamline the process of quoting and contracting agricultural insurance, intended for current and potential clients of Paraná Seguros.
