Customer relationship management goes beyond technology platforms to include strategy, data analysis, and business objectives. CRMs (Customer Relationship Management) allow the comprehensive management of sales, marketing and customer service, taking advantage of the massification of technology and the personalization of relationships. The use of CRM has grown considerably, with more than 62% of Spanish companies using a CRM to analyze information and commercial purposes.
Tag: personalization
Tourism and big data: for each other
Massive data management has become a crucial ally to improve the offer of tourism services and facilitate the recovery of the industry after the pandemic. The use of Big Data and management tools allows tourism companies to take advantage of data as raw material to develop effective strategies and gain a competitive advantage. The precise and holistic collection of data, from the origin to the preferences and behaviors of tourists, makes it possible to predict future needs and personalize services. In addition, the ability to share and combine data between different entities and organizations provides a more complete picture of tourists and facilitates agile decision making and the development of adapted products and services.
Loyalty Programs: Why Are They Important?
Loyalty programs are strategies used by companies to maintain and increase their customer base by offering promotions and rewards. Customizing these programs is key to increasing customer engagement and generating higher revenue. Loyalty programs aim to retain customers, get to know them better and obtain greater benefits, offering competitive advantages, reducing loyalty costs, generating recommendations and allowing more effective campaigns. There are different types of loyalty programs, such as points, multi-brand, and tiered rewards.
Marketing automation and CDP: innovate to grow
Find out how Marketing Automation platforms and the Customer Data Platform can empower organizations and what are the main challenges for marketing teams.
