Electronic commerce: keys to not be left behind

The creation of an online store is important due to the growth of electronic commerce and the change in the mindset of consumers towards sustainability and local commerce. The benefits of having an online store include the opportunity to sell 24 hours a day, cost reduction, attracting more customers, better service and satisfaction, and differentiation from the competition. Zentricx offers technology solutions to help organizations in their transition to digital commerce.

Logistics 4.0: technology to win the last mile

The pandemic has boosted e-commerce and home deliveries, highlighting the importance of the "last mile" in the customer experience. Logistics increasingly requires data management and the adoption of technologies such as artificial intelligence, Big Data and the Internet of Things to meet consumer demands. Despite the growth of electronic commerce, digitization in the logistics sector in Spain is still lagging behind. Last mile optimization is achieved through smart warehouses, route optimization with Big Data and real-time tracking, which improves profitability and customer experience.

Intelligent experiences: innovation as a way to increase customer loyalty

Virtual assistants and chatbots offer an efficient and personalized customer experience, anticipating problems and providing solutions. Intelligence applied to the customer experience improves satisfaction and allows insights into the business and consumer behavior. Intelligent, empathetic and personalized experiences are key to satisfying demanding and informed consumers.

Industry 4.0: long live the reign of data

The Industrial Revolutions have transformed society and the economy throughout history. The Fourth Industrial Revolution is characterized by the use of data and artificial intelligence, with a high level of information exchange. Companies must migrate towards a data-centric relationship model, organizing and understanding information to meet customer needs and optimize information flows. Before digitizing, you need to organize your data.

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