The pandemic has boosted e-commerce and home deliveries, highlighting the importance of the "last mile" in the customer experience. Logistics increasingly requires data management and the adoption of technologies such as artificial intelligence, Big Data and the Internet of Things to meet consumer demands. Despite the growth of electronic commerce, digitization in the logistics sector in Spain is still lagging behind. Last mile optimization is achieved through smart warehouses, route optimization with Big Data and real-time tracking, which improves profitability and customer experience.
