The creation of an online store is important due to the growth of electronic commerce and the change in the mindset of consumers towards sustainability and local commerce. The benefits of having an online store include the opportunity to sell 24 hours a day, cost reduction, attracting more customers, better service and satisfaction, and differentiation from the competition. Zentricx offers technology solutions to help organizations in their transition to digital commerce.
Tag: C.X.
Intelligent experiences: innovation as a way to increase customer loyalty
Virtual assistants and chatbots offer an efficient and personalized customer experience, anticipating problems and providing solutions. Intelligence applied to the customer experience improves satisfaction and allows insights into the business and consumer behavior. Intelligent, empathetic and personalized experiences are key to satisfying demanding and informed consumers.
AI and CDP: The ideal combination to take the customer experience to a new level
The combination of applied intelligence and customer data platforms (CDP) represents a powerful synergy in the field of marketing. CDPs unify data from multiple sources to provide a complete view of each customer, solving the problem of information silos. By combining CDP with artificial intelligence (AI) and machine learning (ML), even greater benefits can be realized, such as the ability to predict behavior and deliver personalized experiences. However, it is important to consider data security and privacy, and this strategy requires continuous evolution to remain effective.
