Spanish retailers are preparing for 2022 in which e-commerce will gain even more momentum than in previous years. On this path of modernization, those companies that do not update will be left behind, losing competitiveness and space.
Why is it important to create an online store right now?
Spain has more than 750,000 commercial establishments that belong to the retail sector, representing 5.5 % of GDP according to data provided by the Spanish Trade Federation.
Although these stores have made important advances in terms of modernization and digitization in recent times, there are still businesses throughout Spain that still view the landing in the online world with suspicion.
The important thing is to emphasize that one thing does not take away the other, and that physical and virtual stores not only can but must coexist in healthy harmony to guarantee business continuity.
The importance of eCommerce
When it comes to e-commerce, optimism is the order of the day. According to a study of EXE, this will grow in Spain between 30% and 50% during 2022.
Part of the anticipation of this success is due to two major factors. The first has to do with the massification of eCommerce in the last two years, as a result of the successive isolations and restrictions. The second is a change in the mentality of consumers, who are now betting more on sustainability, local and proximity commerce.
In addition, in recent times, a large percentage of Spaniards have been encouraged to make purchases online for the first time in their lives. So much so that, according to a report by mastercard, 31% of citizens made an online purchase for the first time in their lives as a result of the pandemic.
Customers have become accustomed to making purchases online in a wide variety of services and products. The first step, which is always the most difficult to carry out any company, has already been taken. What lies ahead is long and promising.
Flexibility, freedom and the transfer of pleasant experiences from the physical world to the comfort of the virtual universe continue to underpin this growth both for 2022 and for the years to come.
5 benefits of creating an online store for your business
- Opportunity to sell 24/7
Unlike physical commerce, which works on certain days and times, companies can offer their products and services at any time and from anywhere. In addition, thanks to the important advances, users can carry out transactions both through the websites of the brands, as well as through applications and social networks. In this way, a range of 360° options is offered for the comfort of each user. - Costs reduction
Having a virtual store is cheaper than a physical one, since companies can grow by investing fewer resources. In addition, it is more accessible since online ads are considerably cheaper than traditional advertising. This, in turn, is less efficient in terms of its specificity and target. - Greater customer acquisition
Electronic commerce proposes two main pillars: the elimination of borders, since purchases can be made from anywhere and through various channels; and customer segmentation, since by using data it is possible to get to know users better in order to offer them products and services that suit their specific tastes and needs. - Better attention and satisfaction
Thanks to digital channels, retailers can offer increasingly relevant and sophisticated online shopping experiences. Through the offer of products, good prices and services, combined with the ease of use of the platforms, companies can generate unique links with their customers. - Differentiation from the competition
More and more often, customers are changing their buying habits. In this new scenario, digital sales channels cannot be a luxury, but one more option that complements traditional physical sales. For this reason, having an online store increases competitive advantages since it will show your company as one that is at the forefront of innovation and new technologies. In addition, it will be valued especially for younger audiences, for whom "what is not on the Internet does not exist".
Do you have any project? We are here to help you, contact us.
The company zentricx, which already has local offices in Spain, specializes in helping organizations on their journey towards digital commerce. It offers state-of-the-art technological solutions, and makes them available to retailers regardless of their size or geography. If you want to know how these tools will make your business grow, we invite you to Contact Julio Cesar Blanco, Innovation Director & Head of Spain Office at Zentricx.
Julio Cesar Blanco – February 11, 2022
