The combination of applied intelligence and customer data platforms (CDP) represents a powerful synergy in the field of marketing. CDPs unify data from multiple sources to provide a complete view of each customer, solving the problem of information silos. By combining CDP with artificial intelligence (AI) and machine learning (ML), even greater benefits can be realized, such as the ability to predict behavior and deliver personalized experiences. However, it is important to consider data security and privacy, and this strategy requires continuous evolution to remain effective.
