CRM: boosting your sales has never been so easy

Customer relationship management goes beyond technology platforms to include strategy, data analysis, and business objectives. CRMs (Customer Relationship Management) allow the comprehensive management of sales, marketing and customer service, taking advantage of the massification of technology and the personalization of relationships. The use of CRM has grown considerably, with more than 62% of Spanish companies using a CRM to analyze information and commercial purposes.

HSBC

Zentricx, was summoned by HSBC Bank, based on their optimization needs. Requested the installation and implementation of Viya®, in order to obtain the capabilities provided in the Machine Learning models.

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