CRM Dynamics Implementation

Zentricx was called by Securitas to implement an application that would simplify the research and analysis of potential clients by sales teams, with the aim of reducing search times and improving efficiency in the process.

HE CHALLENGE

For its Security solutions, both in Argentina and in the rest of Latin America, Securitas needed to improve the time invested by its sales teams in researching potential clients.

THE SOLUTION

The tool that Securitas decided to undertake this project was the implementation of a Customer Relationship Management (CRM) platform for the sales area. The Microsoft Dynamics CRM was chosen, in its on-premise implementation.

THE RESULTS

The implementation of the CRM met the objective of improving the user experience, saving efforts and drastically reducing access times to key information. In addition, an environment of cooperation was generated between the sales teams, which facilitated the design of more precise and successful business strategies.

SECURITAS

Securitas is a multinational company that is the world leader in Protection Services, based on people, technology and knowledge. The organization employs 14,000 people throughout the country and, although physical security continues to represent one of its pillars, it continually works to transform its offer, incorporating a high degree of technological content. Its security solutions cover all areas of the goods and services industry, as well as services to individuals.

ZENTRICX

Zentricx is a company that transforms and sees business beyond data (Going Beyond Data-Driven). We think, we innovate, encouraging our clients to rediscover and enhance their products and services.