Customer relationship management goes beyond technology platforms to include strategy, data analysis, and business objectives. CRMs (Customer Relationship Management) allow the comprehensive management of sales, marketing and customer service, taking advantage of the massification of technology and the personalization of relationships. The use of CRM has grown considerably, with more than 62% of Spanish companies using a CRM to analyze information and commercial purposes.
Tag: automation
pharmacy
Zentricx, in collaboration with Salesforce's Social Studio, implemented a comprehensive strategy that allowed Farmacity to know user opinions in real time, as well as identify trends, volume and traceability of them.
