Loyalty programs are strategies used by companies to maintain and increase their customer base by offering promotions and rewards. Customizing these programs is key to increasing customer engagement and generating higher revenue. Loyalty programs aim to retain customers, get to know them better and obtain greater benefits, offering competitive advantages, reducing loyalty costs, generating recommendations and allowing more effective campaigns. There are different types of loyalty programs, such as points, multi-brand, and tiered rewards.
Tag: strategies
E-commerce, the retail ally to earn more
Preparing for the challenges of retail means aligning strategies across all sales channels. Omnichannel is key to offering a positive customer experience and adapting to the growth of eCommerce. To achieve this, it is necessary to implement tools that communicate with each other, use data to improve and be willing to change. In addition, advice can be followed such as defining the ideal user, digitizing the product catalogue, offering different means of payment, improving operational resources and organizing logistics. Companies like Zentricx can help in the digital transformation process of retailers in Spain.
