Zentricx decided to implement an augmented reality application called “Magic Mirror” as a solution, inside mirrors and tablets. In this application the client can test and purchase the selected makeup products.
Tag: omnichannel
E-commerce, the retail ally to earn more
Preparing for the challenges of retail means aligning strategies across all sales channels. Omnichannel is key to offering a positive customer experience and adapting to the growth of eCommerce. To achieve this, it is necessary to implement tools that communicate with each other, use data to improve and be willing to change. In addition, advice can be followed such as defining the ideal user, digitizing the product catalogue, offering different means of payment, improving operational resources and organizing logistics. Companies like Zentricx can help in the digital transformation process of retailers in Spain.
