July 2023 – Page 6 – Zentricx – Going Beyond Data-Driven

Loyalty Programs: Why Are They Important?

Business hands joined together teamwork

Loyalty programs are strategies used by companies to maintain and increase their customer base by offering promotions and rewards. Personalizing these programs is key to enhancing customer engagement and generating higher revenue. Loyalty programs aim to retain customers, better understand them, and gain greater benefits by offering competitive advantages, reducing loyalty costs, generating referrals, and enabling more effective campaigns. There are different types of loyalty programs, such as point-based, multi-brand, and tiered reward programs.

SMEs and Big Data: 4 Pillars to Start 2023 with a Solid Data Strategy

Most Spanish SMEs rely on digitalization and plan to invest in it over the next three years; however, they still need to undergo a digital transformation focused on the efficient management of large volumes of data. Utilizing Big Data strategies can help these companies address issues proactively, generate new opportunities, improve operational efficiency, and enhance customer loyalty. However, SMEs face challenges such as integrating different data sources and types, the need to process large volumes of data quickly, and the appropriate selection and preparation of data. To succeed with a Big Data strategy, SMEs must clearly define business problems, select and prepare the right data, store it securely, and perform thorough analysis to make data-driven decisions. The beginning of a new year is an opportune time to implement digital transformation and Big Data strategies, requiring a shift in mindset and strategic focus for these businesses.

Resilience, Efficiency, and Sustainability: Three Pillars of Digital Transformation for the Agricultural Sector

The agricultural sector has the opportunity to advance towards efficiency and sustainability by leveraging digital technologies. The use of Big Data, cloud data processing, satellite imaging, and IoT technologies such as sensors, autonomous vehicles, and drones can improve decision-making, increase efficiency in irrigation and livestock management, reduce waste, and contribute to sustainability. Digital technologies also allow for monitoring greenhouse gas emissions and provide supply chain transparency through Blockchain. Adopting these technologies offers competitive advantages in the agricultural market.

Tourism and Big Data: A Perfect Match

Massive data management has become a crucial ally in enhancing the tourism service offering and facilitating the industry’s recovery after the pandemic. The use of Big Data and management tools allows tourism companies to leverage data as raw material to develop effective strategies and gain a competitive edge. Accurate and holistic data collection, from origin to tourist preferences and behaviors, enables predicting future needs and personalizing services. Moreover, the ability to share and combine data between different entities and organizations provides a more comprehensive view of tourists and facilitates agile decision-making and the development of tailored products and services.

E-commerce: Keys to Not Falling Behind

The creation of an online store is crucial due to the growth of e-commerce and the shift in consumer mentality towards sustainability and local commerce. The benefits of having an online store include the opportunity to sell 24/7, cost reduction, increased customer acquisition, better service and satisfaction, and differentiation from the competition. Zentricx offers technological solutions to help organizations transition to digital commerce.

Política de datos: ser dueño de tus información como clave del proceso

Las estrategias de ciencias de datos son cada vez más utilizadas por las empresas españolas, con un impacto positivo en el desempeño organizacional y niveles más altos de resiliencia. Es fundamental que las empresas sean dueñas de sus datos y aseguren su calidad, y que adopten un enfoque data-driven para tomar decisiones estratégicas basadas en análisis e interpretación de datos. La administración de datos propios proporciona flexibilidad y capacidad para abordar las necesidades presentes y futuras del negocio, pero requiere una política de gobierno de datos y una atención adecuada a la integración, calidad y gestión de los mismos.

Los datos como motor para una nueva robótica

En comparación con otros campos, la robótica tiene características particulares, porque tiene como objetivo permitir que un agente físico interactúe con el mundo concreto.

HSBC

Zentricx , fue convocado por el Banco HSBC, en base a sus necesidades de optimización. Solicitó la instalación e implementación de Viya®, a efectos de obtener las capacidades que se brindan en los modelos de Machine Learning.

¿Cómo elegir el tipo de gráfico más adecuado?

A la hora de visualizar datos, es importante considerar el objetivo y adaptar el gráfico al storytelling deseado. El público al que se mostrarán los resultados también influye en la elección del tipo de gráfico. El tamaño y tipo de datos, así como la relación entre las variables, también determinan qué tipo de gráfico es más adecuado. Es recomendable experimentar con diferentes gráficos y utilizar múltiples gráficos para mantener la claridad y mostrar comparaciones, tendencias y relaciones entre variables.

¿En qué revolución industrial está tu empresa hoy?

La Cuarta Revolución Industrial plantea desafíos para las empresas. Aunque la digitalización forzada por la pandemia ha allanado el camino, todavía hay un largo camino por recorrer. La adopción de herramientas de Inteligencia de Datos y Big Data es baja en España, y muchas empresas carecen de una estrategia de datos consistente. La transformación exitosa requiere un cambio de estrategia empresarial integral y la capacidad de anticiparse a las disrupciones.