Visualización de datos: un arma de doble filo

Las herramientas para visualizar datos son un gran aliado en las estrategias de datos, pero requieren de una alfabetización para evitar sesgos y trampas.

Sensores y conectividad IOT hiper personalizan la industria cosmética

En la industria de la belleza, los dispositivos IoT son grandes protagonistas del cambio. Tienen la capacidad de captar cientos de datos de la piel y transformarlos en respuestas y tratamientos a medida y en tiempo real. Más allá de los simples ingredientes activos y oferta de productos para mejorar la apariencia y sentirse mejor,… Continue reading Sensores y conectividad IOT hiper personalizan la industria cosmética

La inteligencia artificial se mejora a sí misma

Lo vimos decenas -o cientos- de veces en películas, novelas y series de ciencia ficción: de repente, una inteligencia artificial (IA) toma el control y las cosas se salen de cauce para los humanos. Con este antecedente para nada tranquilizante, avanzamos hacia un mundo en el que las máquinas ganan cada vez más habilidades.

DATA VISUALIZATION: A DOUBLE-EDGED SWORD

Data visualization tools are a great ally in data strategies but require literacy to avoid biases and pitfalls.

E-Commerce: The Retail Ally for Greater Profits

Preparing for the challenges of retail involves aligning strategies across all sales channels. Omnichannel approaches are key to delivering a positive customer experience and adapting to the growth of eCommerce. To achieve this, it’s essential to implement tools that communicate with each other, use data to improve, and be willing to change. Additionally, following tips like defining the ideal user, digitizing the product catalog, offering various payment methods, enhancing operational resources, and organizing logistics can help. Companies like Zentricx can assist in the digital transformation of retailers in Spain.

Data Drives the Revolution of Connected Clothing

The fashion of the future focuses on the functionality of smart clothing, which
integrates electronic components and sensors into fabrics. These sensors capture data from the human body and send it through smartphone applications, providing information on sports and health metrics. Examples include yoga pants that improve posture, socks that enhance walking and running techniques, and smart socks that detect ulcers. The smart clothing market is projected to reach USD 5.3 billion by 2024 due to growing demand and technological advancements in data capture and monitoring.

Artificial Intelligence Improves Itself

We've seen it dozens—or even hundreds—of times in movies, novels, and science fiction series: suddenly, an artificial intelligence (AI) takes control, and things go off the rails for humans. With this unsettling precedent, we move toward a world where machines gain more and more abilities.

The ABC of a Data Science Process

The COVID-19 pandemic has negatively impacted the Spanish economy, especially affecting SMEs with lower levels of digitalization. The Plan to Boost the Digitalization of SMEs and EU funds provide opportunities to accelerate digital transformation. Data science is crucial, using data to make dynamic decisions and gain insights. The data science process involves defining the problem, preparing and studying the data, creating and validating models, and visualizing results. A skilled team and a systematic approach are necessary to fully leverage data and make informed decisions.

Marketing Automation and CDP: Innovate to Grow

Discover how Marketing Automation and Customer Data Platform (CDP) platforms can boost organizations and what the main challenges are for marketing teams.

Sensors and IoT Connectivity Hyper-Personalize the Cosmetics Industry

In the beauty industry, IoT devices are key players in driving change. They have the capability to collect hundreds of skin data points and transform them into real-time, tailored responses and treatments. Beyond simple active ingredients and product offerings designed to enhance appearance and well-being, recent advancements in technology are rapidly changing how brands offer… Continue reading Sensors and IoT Connectivity Hyper-Personalize the Cosmetics Industry