The majority of Spanish SMEs trust in digitalization and plan to invest in it in the next three years, however, they still need to carry out a digital transformation focused on the efficient management of large volumes of data. Using Big Data strategies can help these companies proactively address problems, generate new opportunities, improve operational efficiency, and build customer loyalty. However, SMEs face challenges such as the integration of different data sources and types, the need to process large volumes of data quickly, and the proper selection and preparation of data. To succeed in a Big Data strategy, SMEs must clearly define business problems, select and prepare the right data, store it securely, and perform extensive analysis to make data-driven decisions. The beginning of a new year is an opportune time to implement digital transformation and Big Data strategies, which requires a change in mentality and strategic focus in these companies.
