The use of Big Data in retail unlocks valuable information about customers and enhances decision-making. It allows understanding purchasing patterns, optimizing inventory, and personalizing customer interactions. Additionally, data analysis helps predict trends, adapt to market changes, and improve customer satisfaction, generating revenue and competitive advantages.
Zentricx was engaged by Bancor to carry out a project called the "Enterprise
Architecture Process (EAP)," which involved analyzing critical business challenges to
identify possible solutions that would help the organization to achieve its strategic
objectives efficiently.
Patients and professionals within the Medifé universe have access to a Telemedicine platform that allows them to place their members at the center of the scene and provide all the services they previously received without the need for physical presence.
Collaboration for improvements in preventive maintenance processes for rolling stock and staff safety through a “Computer Vision” solution
Learn how Computer Vision helped improve maintenance processes
We developed a comprehensive platform (ArcorNet 2.0) designed to optimize the
communication channels between ARCOR and its sales force.
Zentricx, in collaboration with Salesforce's Social Studio, implemented an integrated
strategy that enabled Farmacity to monitor users´ opinions in real-time, as well as
identify trends, volume, and traceability.
Preparing for the challenges of retail involves aligning strategies across all sales channels. Omnichannel approaches are key to delivering a positive customer experience and adapting to the growth of eCommerce. To achieve this, it’s essential to implement tools that communicate with each other, use data to improve, and be willing to change. Additionally, following tips like defining the ideal user, digitizing the product catalog, offering various payment methods, enhancing operational resources, and organizing logistics can help. Companies like Zentricx can assist in the digital transformation of retailers in Spain.
Discover how Marketing Automation and Customer Data Platform (CDP) platforms can boost organizations and what the main challenges are for marketing teams.
In the beauty industry, IoT devices are key players in driving change. They have the capability to collect hundreds of skin data points and transform them into real-time, tailored responses and treatments. Beyond simple active ingredients and product offerings designed to enhance appearance and well-being, recent advancements in technology are rapidly changing how brands offer… Continue reading Sensors and IoT Connectivity Hyper-Personalize the Cosmetics Industry
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