Customer relationship management goes beyond technological platforms and includes strategies, data analysis, and business objectives. CRM (Customer Relationship Management) systems enable comprehensive management of sales, marketing, and customer service, leveraging the proliferation of technology and personalization of relationships. The use of CRM has grown significantly, with more than 62% of Spanish companies using a CRM to analyze information and for business purposes.
Loyalty programs are strategies used by companies to maintain and increase their customer base by offering promotions and rewards. Personalizing these programs is key to enhancing customer engagement and generating higher revenue. Loyalty programs aim to retain customers, better understand them, and gain greater benefits by offering competitive advantages, reducing loyalty costs, generating referrals, and enabling more effective campaigns. There are different types of loyalty programs, such as point-based, multi-brand, and tiered reward programs.
With the goal of improving investigation times to attract potential clients, Securitas
approached Zentricx for the implementation of a digital tool.
Zentricx, en colaboración con Social Studio de Salesforce, implementó una estrategia integral que permitió a Farmacity conocer en tiempo real las opiniones de los usuarios, así como identificar tendencias, volumen y trazabilidad de las mismas.
Zentricx decided to implement a solution involving an augmented reality application
called “Magic Mirror,” installed in mirrors and tablets. In this application, customers
can try on and purchase selected makeup products.
We developed a comprehensive platform (ArcorNet 2.0) designed to optimize the
communication channels between ARCOR and its sales force.
Zentricx, in collaboration with Salesforce's Social Studio, implemented an integrated
strategy that enabled Farmacity to monitor users´ opinions in real-time, as well as
identify trends, volume, and traceability.
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