Customer relationship management goes beyond technological platforms and includes strategies, data analysis, and business objectives. CRM (Customer Relationship Management) systems enable comprehensive management of sales, marketing, and customer service, leveraging the proliferation of technology and personalization of relationships. The use of CRM has grown significantly, with more than 62% of Spanish companies using a CRM to analyze information and for business purposes.
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Virtual assistants and chatbots offer efficient and personalized customer experiences by anticipating problems and providing solutions. Intelligence applied to customer experience enhances satisfaction and provides insights into business and consumer behavior. Intelligent, empathetic, and personalized experiences are key to satisfying demanding and informed consumers.
Industrial Revolutions have transformed society and economy throughout history. The Fourth Industrial Revolution is characterized by the use of data and artificial intelligence, with a high level of information exchange. Companies must migrate to a data-centric relationship model, organizing and understanding information to meet customer needs and optimize information flows. Before digitalizing, it is necessary to organize the data.
Discover how Marketing Automation and Customer Data Platform (CDP) platforms can boost organizations and what the main challenges are for marketing teams.
Loyalty programs are strategies used by companies to maintain and increase their customer base by offering promotions and rewards. Personalizing these programs is key to enhancing customer engagement and generating higher revenue. Loyalty programs aim to retain customers, better understand them, and gain greater benefits by offering competitive advantages, reducing loyalty costs, generating referrals, and enabling more effective campaigns. There are different types of loyalty programs, such as point-based, multi-brand, and tiered reward programs.
The use of Big Data in retail unlocks valuable information about customers and enhances decision-making. It allows understanding purchasing patterns, optimizing inventory, and personalizing customer interactions. Additionally, data analysis helps predict trends, adapt to market changes, and improve customer satisfaction, generating revenue and competitive advantages.
Zentricx, in collaboration with Salesforce's Social Studio, implemented an integrated
strategy that enabled Farmacity to monitor users´ opinions in real-time, as well as
identify trends, volume, and traceability.
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