Big data and the traps of spurious correlations

In Spain, it is estimated that around 68% of industrial companies are considered "digital novices" or "digital followers", which indicates that they have not yet fully adopted digitalization in their businesses and need to do so to improve their competitiveness. When analyzing large data sets, we warn against finding spurious correlations, where variables may appear related without having real meaning or where a third variable could be influencing them. Therefore, it is essential to interpret the data with caution, remembering that correlation does not imply causation, and to be aware of how graphs and visualizations are constructed to avoid erroneous conclusions.

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