Digital transformation is impacting the world of sport, including football, with the use of artificial intelligence (AI) and data analysis. At the 2022 World Cup in Qatar, teams had access to advanced statistics generated by FIFA to evaluate their performance. Data and video analysts were used to collect information during matches. The current challenge is not only to accumulate data, but to develop the ability to interpret it and obtain relevant information for strategic decision making. AI and analytical tools allow data to be used to develop strategies based on strengths and weaknesses. The question arises whether data will replace intuition in football.
