Big data applied to health: a revolution for the entire health system

Applying Big Data strategies in the healthcare sector has multiple benefits, including making accurate decisions, improving patient experience, and reducing costs. Data collection and analysis can help medical professionals and healthcare administrators make informed decisions about treatments and services. Integrating patient data into a single record enables integrated healthcare, and solutions such as electronic data interchange facilitate interoperability and the secure transfer of clinical information. Additionally, the use of technologies such as chatbots, augmented reality and robotics in healthcare provides additional benefits, improving patient intake, surgical practice and home care. In short, Big Data has the potential to transform healthcare, improving quality and reducing costs.

Big Data and Insurance: towards an industry of risk prediction and prevention

The entire concept of insurance business is based on risk assessment. Whether it is property and casualty insurance or any other type of life, home or auto policy, the main task is to assume the possible risks relevant to each client and predict the possibility of the policyholder making a claim. 

Big Data, Small Data​: it all depends on how you look at it

Big Data refers to large volumes of complex data that cannot be processed by traditional software tools. It is characterized by the three Vs: Volume, Speed and Variety. Small Data is a part of Big Data, which refers to smaller and easily accessible data.

The term Big Data emerged in the 1980s with the massive growth of the Internet and the increase in data generated. However, the perception of whether it is manageable or not depends on the context and the human ability to process it.

Starting with Small Data can be an initial step to enter the world of Big Data, especially in commercial or production areas, as it provides gradual learning and training.

How Big Data is driving retail transformation

The use of Big Data in retail unlocks valuable information about customers and improves decision making. It allows you to understand purchasing patterns, optimize inventory and personalize customer interactions. Additionally, data analysis helps predict trends, adapt to market changes, and improve customer satisfaction, generating revenue and competitive advantages.

Definition of the problem: everyone's responsibility in data management

In a data science strategy, the precise definition of the problem is crucial. Asking the right questions allows us to gain insights, predictions, and insights that are useful for business in a big data environment. It is important to involve all the actors in the organization and use direct methods to raise the problem, integrating the vision of different areas. Collaboration between data scientists and business users is critical to the success of the project.

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