information – Zentricx – Going Beyond Data-Driven

Big Data and the Pitfalls of Spurious Correlations

In Spain, it is estimated that around 68% of industrial companies are considered “digital novices” or “digital followers,” indicating that they have not yet fully adopted digitalization in their businesses and need to do so to improve their competitiveness. When analyzing large datasets, there is a warning about the danger of finding spurious correlations, where variables may appear to be related without any real sense or where a third variable might be influencing the results. Therefore, it is crucial to interpret data with caution, remembering that correlation does not imply causation, and to be aware of how graphs and visualizations are constructed to avoid incorrect conclusions.

Piscina Natural

Development of a hybrid solution to detect pools in different regions

Are There Differences Between a CRM and a CDP?

Both CRM and CDP technologies are valuable tools but serve different purposes. While CRMs focus on managing customer interactions, CDPs concentrate on collecting and understanding customer behavior data. The choice depends on the specific needs of each business: sales and service roles may benefit more from a CRM, while customer management strategy roles might leverage a CDP more effectively. Ultimately, it’s important to assess what kind of information is needed and how it will be used to make more informed business decisions and provide personalized customer experiences.

Data Drives the Revolution of Connected Clothing

The fashion of the future focuses on the functionality of smart clothing, which
integrates electronic components and sensors into fabrics. These sensors capture data from the human body and send it through smartphone applications, providing information on sports and health metrics. Examples include yoga pants that improve posture, socks that enhance walking and running techniques, and smart socks that detect ulcers. The smart clothing market is projected to reach USD 5.3 billion by 2024 due to growing demand and technological advancements in data capture and monitoring.

Data Policy: Owning Your Information as a Key to the Process

Data science strategies are increasingly used by Spanish companies, positively impacting organizational performance and higher levels of resilience. It is crucial for companies to own their data and ensure its quality, and to adopt a data-driven approach for making strategic decisions based on data analysis and interpretation. Managing one’s own data provides flexibility and capacity to address current and future business needs, but requires a data governance policy and appropriate attention to data integration, quality, and management.

SMEs and Big Data: 4 Pillars to Start 2023 with a Solid Data Strategy

Most Spanish SMEs rely on digitalization and plan to invest in it over the next three years; however, they still need to undergo a digital transformation focused on the efficient management of large volumes of data. Utilizing Big Data strategies can help these companies address issues proactively, generate new opportunities, improve operational efficiency, and enhance customer loyalty. However, SMEs face challenges such as integrating different data sources and types, the need to process large volumes of data quickly, and the appropriate selection and preparation of data. To succeed with a Big Data strategy, SMEs must clearly define business problems, select and prepare the right data, store it securely, and perform thorough analysis to make data-driven decisions. The beginning of a new year is an opportune time to implement digital transformation and Big Data strategies, requiring a shift in mindset and strategic focus for these businesses.

How Big Data is Driving Retail Transformation

The use of Big Data in retail unlocks valuable information about customers and enhances decision-making. It allows understanding purchasing patterns, optimizing inventory, and personalizing customer interactions. Additionally, data analysis helps predict trends, adapt to market changes, and improve customer satisfaction, generating revenue and competitive advantages.