Massive data management has become a crucial ally in enhancing the tourism service offering and facilitating the industry’s recovery after the pandemic. The use of Big Data and management tools allows tourism companies to leverage data as raw material to develop effective strategies and gain a competitive edge. Accurate and holistic data collection, from origin to tourist preferences and behaviors, enables predicting future needs and personalizing services. Moreover, the ability to share and combine data between different entities and organizations provides a more comprehensive view of tourists and facilitates agile decision-making and the development of tailored products and services.
