Digital transformation is impacting the sports world, including football, through the use of artificial intelligence (AI) and data analytics. At the 2022 Qatar World Cup, teams had access to advanced statistics generated by FIFA to evaluate their performance. Data and video analysts were used to gather information during matches. The current challenge is not just to accumulate data, but to develop the ability to interpret it and obtain relevant information for strategic decision-making. AI and analytical tools enable the use of data to develop strategies based on strengths and weaknesses. The question is whether data will replace intuition in football.
