CRM Dynamics Implementation

Zentricx was called by Securitas to implement an application that simplified the investigation and analysis of potential clients by sales teams, aiming to reduce search times and improve efficiency in the process.

THE CHALLENGE

For its security solutions, both in Argentina and the rest of Latin America, Securitas needed to improve the time spent by its sales teams in researching potential clients.

THE SOLUTION

The tool chosen by Securitas for this project was the implementation of a Customer Relationship Management (CRM) platform for the sales area. The CRM Microsoft Dynamics was selected for on-premise implementation.

THE RESULTS

The CRM implementation met the objective of improving user experience by saving effort and drastically reducing access times to key information. Additionally, it created a cooperative environment among sales teams, facilitating the design of more precise and successful business strategies.

ABOUT SECURITAS

Securitas is a multinational company leading globally in Protection Services based on people, technology, and knowledge. The organization employs 14,000 people nationwide and, while physical security remains one of its pillars, continuously works to transform its offering by incorporating a high degree of technological content. Their security solutions span all areas of the goods and services industry, as well as individual services.

ABOUT ZENTRICX

Zentricx is a company that transforms and sees business beyond data (Going Beyond Data-Driven). We think, innovate, and drive our clients to rediscover and enhance their products and services.