Zentricx was present at a new Google Cloud Next, which focused on the main innovations around generative AI.

Big Data refers to large volumes of complex data that cannot be processed by traditional software tools. It is characterized by the three V’s: Volume, Velocity and Variety. Small Data is a subset of Big Data, referring to smaller and more easily accessible data. The term Big Data emerged in the 1980s with the massive growth of the internet and the increase in generated data. However, the perception of whether it is manageable or not depends on the context and human capacity to process it. Starting with Small Data can be an initial step into the world of Big Data, especially in commercial or production areas, as it provides gradual learning and training.

The rapid digital transformation of the sector exposes it more easily to attacks. Cyber resilience and robust security strategies are key to mitigating severe consequences.

Solving Hard Things: How Medifé Built Stable Telehealth Services Amid a Global Crisis

Voice recognition has advanced from interpreting just numbers to being used across various industries and devices. A voice assistant market worth $31.82 billion is expected by 2025. Voice-controlled devices in smart homes and the integration of artificial intelligence are revolutionizing automation and personalizing experiences.

Digital transformation is impacting the sports world, including football, through the use of artificial intelligence (AI) and data analytics. At the 2022 Qatar World Cup, teams had access to advanced statistics generated by FIFA to evaluate their performance. Data and video analysts were used to gather information during matches. The current challenge is not just to accumulate data, but to develop the ability to interpret it and obtain relevant information for strategic decision-making. AI and analytical tools enable the use of data to develop strategies based on strengths and weaknesses. The question is whether data will replace intuition in football.