The Fourth Industrial Revolution presents challenges for companies. Although the digitization forced by the pandemic has paved the way, there is still a long way to go. The adoption of Data Intelligence and Big Data tools is low in Spain, and many companies lack a consistent data strategy. Successful transformation requires a comprehensive business strategy shift and the ability to anticipate disruptions.

When visualizing data, it is important to consider the objective and tailor the graph to the desired storytelling. The audience for whom the results will be shown also influences the choice of graph type. The size and type of data, as well as the relationship between variables, also determine which type of graph is most suitable. It is advisable to experiment with different graphs and use multiple graphs to maintain clarity and show comparisons, trends, and relationships between variables.

65% of companies in Spain risk becoming irrelevant if they do not adopt big data strategies, a sector growing at an annual rate of 30%. Machine Learning allows models to learn automatically but requires human supervision to avoid negative outcomes, as seen with Microsoft’s bot. The quality and quantity of data, as well as accurate and efficient labeling, are key to successful Machine Learning model training.

Automation and artificial intelligence (AI) are creating more jobs than they are replacing. By 2025, it is expected that 97 million new jobs will be created, surpassing the 85 million workers projected to be replaced. The demand for roles such as data analysts, AI and machine learning experts, data scientists, and synthetic data builders is constantly growing. Additionally, AI is driving hybrid work, where machines handle repetitive and dangerous tasks, allowing humans to focus on higher-value activities.

Customer relationship management goes beyond technological platforms and includes strategies, data analysis, and business objectives. CRM (Customer Relationship Management) systems enable comprehensive management of sales, marketing, and customer service, leveraging the proliferation of technology and personalization of relationships. The use of CRM has grown significantly, with more than 62% of Spanish companies using a CRM to analyze information and for business purposes.

Vertical farms allow for sustainable and efficient crop production. Robotic technology and artificial intelligence are key in this process, optimizing everything from monitoring and planting to harvesting. The adoption of robotics in vertical farming will continue to grow, as it can address most challenges and improve the entire crop growth cycle.