CRM: Enhancing Your Sales Has Never Been Easier

Customer relationship management goes beyond technological platforms and includes strategies, data analysis, and business objectives. CRM (Customer Relationship Management) systems enable comprehensive management of sales, marketing, and customer service, leveraging the proliferation of technology and personalization of relationships. The use of CRM has grown significantly, with more than 62% of Spanish companies using a CRM to analyze information and for business purposes.

How Robotics is Accelerating Vertical Farming

Vertical farms allow for sustainable and efficient crop production. Robotic technology and artificial intelligence are key in this process, optimizing everything from monitoring and planting to harvesting. The adoption of robotics in vertical farming will continue to grow, as it can address most challenges and improve the entire crop growth cycle.

Generative AI Hits the Gas: The Major Announcements from Google Cloud Next 2024

Zentricx was present at a new Google Cloud Next, which focused on the main innovations around generative AI.

Big Data, Small Data: It All Depends on How You Look at It

Big Data refers to large volumes of complex data that cannot be processed by traditional software tools. It is characterized by the three V’s: Volume, Velocity and Variety. Small Data is a subset of Big Data, referring to smaller and more easily accessible data. The term Big Data emerged in the 1980s with the massive growth of the internet and the increase in generated data. However, the perception of whether it is manageable or not depends on the context and human capacity to process it. Starting with Small Data can be an initial step into the world of Big Data, especially in commercial or production areas, as it provides gradual learning and training.

The Healthcare Industry Under the Cybercrime Spotlight

The rapid digital transformation of the sector exposes it more easily to attacks. Cyber resilience and robust security strategies are key to mitigating severe consequences.

Telehealth as a Strategy

Solving Hard Things: How Medifé Built Stable Telehealth Services Amid a Global Crisis

Voice Recognition Takes Smart Homes to the Next Level

Voice recognition has advanced from interpreting just numbers to being used across various industries and devices. A voice assistant market worth $31.82 billion is expected by 2025. Voice-controlled devices in smart homes and the integration of artificial intelligence are revolutionizing automation and personalizing experiences.

Sports and AI: From the “Whiteboard Play” to the “Data Play”

Digital transformation is impacting the sports world, including football, through the use of artificial intelligence (AI) and data analytics. At the 2022 Qatar World Cup, teams had access to advanced statistics generated by FIFA to evaluate their performance. Data and video analysts were used to gather information during matches. The current challenge is not just to accumulate data, but to develop the ability to interpret it and obtain relevant information for strategic decision-making. AI and analytical tools enable the use of data to develop strategies based on strengths and weaknesses. The question is whether data will replace intuition in football.

Problem Definition: A Shared Responsibility in Data Management

In a data science strategy, the precise definition of the problem is crucial. Asking the right questions enables us to obtain insights, predictions, and useful knowledge for businesses in a big data environment. It is important to involve all stakeholders within the organization and use direct methods to frame the problem, integrating perspectives from different areas. Collaboration between data scientists and business users is fundamental to the success of the project.

From Industries to Homes: How Robots Are Shaping the Future of Smart Cooking

The new generation of robots in the culinary world uses IoT sensors and artificial intelligence to perform tasks in the kitchen efficiently. These robots can help address staff shortages, reduce food waste, and improve the customer experience. Examples include an autonomous AI system that automates cooking, a barista robot that prepares up to 400 cups of coffee, and a robot that fries chicken wings, increasing food production speed. The food industry is experiencing technological advances, and more complexity is expected in data management and training to program the robots.